Our service includes extensive research, strategy, planning and media buying. According to the needs and objectives of the campaign and with a thorough cost-benefit analysis, campaigns are planned taking into account our clients’ investment in order to reach a balanced mix between ROI and awareness.
Given the media buy volumes, Global Mind has an excellent buying and negotiation power both at a local and regional level.
Our Traffic Department makes sure all the running campaigns served by Global Mind can be implemented smoothly in order to be audited by Third Party Ad-Serving. Once the campaigns are online, special emphasis is placed on monitoring and optimization of all formats and in all sites. Weekly reports document and analyze results four our clients in order to make decisions based on metrics.
When our clients need something more than Branding and when campaigns are governed by specific results (sales, registration, downloads, etc.), our team specialized in performance, plans, purchases, monitors, optimizes and reports according to pre-established parameters and specific goals.
This tool allows you not only to view and analyze the effectiveness of the campaign in terms of impressions and clicks, but also on the overall behavior of users once in the site. Understanding the value of these metrics gives a new dimension to the campaigns and translates the data into actionable next steps.
Our experts in Web Analytics give insights to understand the behavior of the users once in the site as well as the metrics that are relevant to optimize performance. (NEEDS IMPROVEMENT)
Search Engine Marketing allows us to reach directly those users who are searching for our product. Our team, certified by Google and Yahoo, analyzes, implements and optimizes SEM campaigns with the bonus of having highly qualified experts in data mining and resolution of algorithms, complemented with advanced management software that allows us to obtain better final results.
Search Engine Optimization allows to increase traffic base derived through SEM and organic results. Our team of specialists will make the necessary changes into the client’s site to achieve a better position in search results.
The affiliate programs are a perfect tool to get a predefined acquisition cost and to harness the power of exposure in hundreds of sites. This tool also centrally manages hundreds of channels, maximizing the range of action of the company, allowing instant and direct changes from all affiliates.
We also take advantage and formulate loyalty programs with structured strategies to reward loyalty users of the brand.
We can manage campaigns with third party database (opt-ins) as well as the administration of databases owned by our customers.
In both cases, we apply our expertise in 1-1 Communication through Digital Direct Marketing.
We provide a high level of innovation in digital communication with mobile advertising being an essential pillar of a successful online marketing strategy. We create tailored solutions specifically for this platform as well as integrated strategies for more than one digital platform, regardless of the user’s mobile phone or carrier.
We work in different types of technologies and possibilities: SMS, MMS, Click to Call, Wap, and APPS.
We think ideas that are relevant to the strategy and objectives of the brands.
We know and use the best technology available to create interactive experiences between our clients and their customers.
We create and produce banners (traditional and rich media), promotional or corporate sites, hot sites, landing pages, viral, RSS Syndication and advergames as well as applications for Smartphones, I Pads, Widgets, and Social Networks (for example, Facebook).
Global Mind has a holistic vision of the digital world that is reflected in the development of 360° strategies.
For those customers who are starting to be part of the interactive marketing world, we develop a roadmap to guide them on what, how and when to do it.
For those most experienced customers, we create strategies to take them be a step further, with a high dose of innovation, concrete and measurable tactics.